You can't buy love … nor can you prevent others from using it in their trade marks

The Cartier's LOVE trade mark"Can anyone have a monopoly over love?"This is an interesting and deep question … and perhaps even more so in a trade mark context, as the Singapore IP Office recently discovered. In a decision issued on 20 December last, this IP Office had to consider this very question in the context of an opposition filed by Cartier: More precisely, can a trader prevent other traders from registering a trade mark which includes the word “LOVE” for use on jewellery? Cartier filed an opposition, relying on its earlier 'LOVE' figurative trade mark (in which the O is replaced with the device of Cartier's iconic slotted screw head e the E is in lower case) for, inter alia, jewellery. The opposition related to MoneyMax Jewellery's application to register the signs below as Singapore trade marks for jewellery in Class 14, and retail and other services relating to jewellery in Class 35:The first Cartier…

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