What is Ag Data Transparent?

John Deere's announcement that it had certified the John Deere Operations Center as "Ag Data Transparent" this week might have you wondering, what exactly does that mean? This post answers that question. But first, a quick history lesson about how we got here.Ag Data's Core PrinciplesIn 2014, American Farm Bureau Federation (AFBF) observed that many of its farmer-members were concerned about the variety of new ag data products that were arriving on the market. What would happen to ag data once provided to these platforms? Would the tech providers use this data for their own purposes? Could the farmer ever get this data back? Should they trust these providers, which included legacy companies like John Deere that were developing new cloud-based products, as well as new start ups from Silicon Valley and elsewhere?The address these concerns, AFBF hosted a series of meetings with representatives of other interested farm groups, such as American Soybean…

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