The internet has become the place where folks go in search for free stuff. We used to pay for newspapers. Now we get news free on Google news or MSNBC online. We used to pay subscription fees for forums like AOL. Today, it would be heresy to charge for Facebook or Twitter. We used to pay to rent movies. Now, we can download shows and movies for free on Hulu. Even when we pay subscriptions for unlimited movies, we complain about the monthly fee. We can watch music videos on Youtube, communicate on Skype, and send "mail" via e-mail, all for free. As consumers, we have grown accustomed to getting more and more services for free. When marketing your practice, you have to keep in mind that the average consumer has become acclimated to expect more for less. And so when dealing with potential clients understand that they are more than ever, looking for value, because they've received so much in their social pursuits for so little. Keep those expectations in mind, and possibly use them to your advantage by offering free information online through your website or blog and possibly free downloadable e-books, apps, or webinars. This growing sense of entitlement affects us all, and you should keep it in mind when meeting client expectations. Share this: Twitter LinkedIn Email Digg Reddit StumbleUpon Facebook Like this: Be the first to like this post.
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