Way too many law firms use social media to broadcast rather than be social

“Way too many journalists use social media to broadcast rather than being social,” Joy Mayer, a veteran journalist and director of Trusting News, a project that helps journalists earn the trust of their communities, tells Christine Schmidt for a story in Nieman Lab. It’s not so much about gaming Facebook’s algorithm or working with the Facebook changes as much as it is taking advantage of Facebook as a truly social platform. …… Being social involves listening, responding, and adjusting what you’re doing based on the feedback you’re getting…The biggest way newsrooms in this project are having success on Facebook is by participating in the conversations that happen there and using every interaction as an opportunity to explain their credibility. Journalists are learning to be social online because of trust — people don’t trust journalists. With two-thirds of respondents to an international survey citing…

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