#Transparency: California’s Social Media DISCLOSE Act

With the backdrop of November midterm elections and social media executives testifying before Congress about foreign efforts to interfere in U.S. democracy, California lawmakers are working on finalizing a new bill aimed to promote transparency and accountability around political advertisements on social media platforms. The “Social Media DISCLOSE Act” (the “Act”) seeks to build upon the existing California DISCLOSE Act, established in 2017, by extending political advertisement disclosure requirements to online social media platforms. The Act applies to “online platforms”, which is defined to include websites and digital apps that sell advertising directly to advertisers (but not websites and apps that only display ads sold through another platform). Assuming the Act is signed by Gov. Jerry Brown, social media online platforms that display political advertisements will be required to disclose information regarding the funders of those ads and…

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