Trademarks – Protect Your Brand!

Trademarks are a protection for your brand, in that they protect what consumers perceive as the source of the goods or services that you provide. It is how companies or individuals can ensure that their brand name, brand logo and/or slogan are protected from third parties.  The all-important ® symbol can symbolize the protection of your brand for years to come from potential infringers.  However, before you reach that point, you must provide proof that you are using the trademark in commerce for your goods and services. In commerce does not mean that you have definitively made a sale of your goods and/or services, but that good/service must be available to consumers, meaning that it cannot be a private offering. This shows that you are entitled to registration throughout the United States on the basis of this trademark. The way that use is proven in the trademark sense is through a document called a “specimen.” While it sounds clinical, a specimen…

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