The Value of Identity

Sarah Dadush, Identity Harm, 89 U. Col. L. Rev. __ (forthcoming, 2018), available at SSRN. Marco Jimenez You’re the kind of person who cares about protecting the environment, improving working conditions for the poor, and achieving sustainable growth. Indeed, your identity as a socially-conscious consumer is so important to you that you are often willing to pay more for a product if it is sold by a company who claims to share your values, to reflect the kind of person you want to be in this world. Attracted by this premium, more and more companies are making sustainability promises to target such consumers through commercials, print and electronic advertisements, and product labeling (often employing third-party certifications) to signal to the consumer that its products align with the consumer’s values and identity as a socially- and environmentally-conscious global citizen. So what should happen when you find out that you were duped—that the…

Read more detail on Recent Corporate Law Department posts –

This entry was posted in Corporate Law and tagged , . Bookmark the permalink.

Leave a Reply