The Small Firm Difference – A Freudian Slip of the Tongue That Tells the Truth

We are often asked why a client should hire a small firm where clients speak directly with their attorney rather than a larger firm, with a large staff, large overhead, and levels of bureaucracy? When it comes to heavily advertised areas of law such as workers’ compensation and personal injury, there may be another enormous difference: many of the larger firms have to feed their seemingly endless advertising budgets and pay for their TV ads and billboards. As a result, their business model (that’s what they call it) requires them to “move” files (in other words, settle cases) rather than fight every case as much as possible — even if that means going to trial, filing an appeal, or merely waiting to settle the case until the best tactical moment. After all, trials, appeals and waiting all take time, don’t generate fees, and don’t pay the advertising agencies’ bills. Recently, one large advertising law firm included a page on…

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