The Risks of Quid Pro Quo Link Schemes

Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the search engine results page (SERP). Of course, this means that search engines need to provide solid results for the queries they get, or else their users would decide that a different search engine is more reliable and make the switch. One of the major indications that search engines use to determine the relevance and importance of a website is how many backlinks lead to it from elsewhere on the web, and where they come from. So why not just call up other websites and ask to exchange links? Your law school buddy practices in your legal field, but he’s in another state so he wouldn’t be taking any business. Why not call him up and ask “if you link to my law firm’s website, I’ll link to yours?” Because search engines realize that these reciprocal links are indications of neither relevance nor importance,…

Read more detail on Recent Legal Marketing posts –

This entry was posted in Legal Marketing and tagged , , , . Bookmark the permalink.

Leave a Reply