The Perils of Portmanteau Names

– Mark Prus, Principal, NameFlash A portmanteau is a linguistic blend of words in which parts of multiple words are combined into a new word. Common language examples include smog, which is a combination of the words smoke and fog, and motel which combines motor and hotel. Some big companies used the portmanteau technique to develop their names. Microsoft is a portmanteau of microcomputer and software. Groupon combines group and coupon. However, sometimes companies refuse to admit that their portmanteau name doesn’t work. Consider this manufacturer of pool maintenance products. Yes, I get that they slammed “pool” and “life” together to get their name, but no matter how many times you look at this name it is hard to not see “Poo Life” isn’t it? And who wants to live a “poo life” anyway? Here is another one. Yes, I see what they did here by combining “smart” and “tours.” But step away…

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