The first non-traditional trademark registrations have been granted in Mexico

The Mexican Industrial Property Law was significantly amended last year through two batches of amendments. Read this Kat's reviews on the first batch here and the second one here and here. The second batch of amendments to the Law entered into force on 10 August 2018 and modified a number of provisions related to trademarks. One such amendment provides that trade dress, scents, sounds, holograms, the combination of colors and certification marks are entitled to trademark protection under Mexican IP Law. In a public ceremony that took place on 7 February 2019, Juan Lozano, Director of the Mexican Institute of Industrial Property (IMPI) handed trademark registration certificates to the following owners: Flowerpots RobertHasbro, Inc. for “a distinctive scent formed by a sweet, somewhat mossy combination of a fragrance with vanilla tones, with small cherry accents and the natural smell of a salty wheat-based dough [Play-Doh]” (trademark application…

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