The California Consumer Privacy Act (CCPA) is a comprehensive new consumer protection law set to take effect on January 1, 2020. In the wake of the CCPA’s passage, approximately 15 other states introduced their own CCPA-like privacy legislation, and similar proposals are being considered at the federal level. Among the many differences between the CCPA and existing U.S. privacy legislation, the definition of personal information under the new law is very broad and includes data elements not previously considered personal information under any U.S. law. In addition, the CCPA introduces new privacy rights for Californians, such as the right to know what personal information a business has collected about them, details on how the business uses and discloses the data, and the right to request that the business delete that information. The CCPA will apply to a wide range of businesses that handle Californians’ personal information, obligating them to comply with a host…
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