Tag Archives: Surveys

Ten Things to Avoid When Doing Trademark Surveys

Surveys to prove or disprove trademark infringement or likelihood of confusion have been used by attorneys for many years. Unfortunately, many attorneys using surveys can weaken a survey's impact by failing to avoid some crucial pitfalls. Here are 10 important … Continue reading

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Dutch Data Protection Authority Surveys Companies on Third Party Data Processing Agreements

Does your company have the data processing agreements required by the EU General Data Protection Regulation (GDPR) when it engages third parties to assist with its data processing activities? The Dutch data protection authority recently asked this question of 30 … Continue reading

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The Use of Consumer Perception Surveys in NAD Cases and How to Get Them Right

The use of consumer perception surveys before the National Advertising Division (“NAD”) is an important tool for advertisers who are challenging and defending advertisements.  NAD often expresses a wish to see surveys in their opinions, and surveys are one way … Continue reading

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Customer Surveys

Customer surveys are very popular in the insurance business, particularly online surveys. Our friend, Guy Kawasaki (see blog home here), has a very helpful post on The Art of Customer Surveys. Guy is the author of one of our favorite … Continue reading

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Learn the Answers About Consumer Surveys

Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or internal counseling. Yet consumer surveys can also be a trap for the unwary. On Thursday, September 20, join … Continue reading

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