Tag Archives: Rebranding

The New Trend of Rebranding with a Trade Name

With the recognition that a brand name or trade name is important for business, there is a trend among large prestigious law firms and even some smaller law firms to rebrand their law firm name to one that is good … Continue reading

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Interesting: Recycling by Rebranding

Read more detail on Legal News Directory – Advertising Law

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Google Announces Major Rebranding and Restructuring of AdWords and DoubleClick

Ever since Google purchased DoubleClick 11 years ago, it has operated two distinct advertising brands, DoubleClick and AdWords, which Google had already been running. At the time, the rationale was that AdWords and DoubleClick served different niches in advertising and … Continue reading

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Western Sugar Cooperative sues ADM and others over corn sugar rebranding

I tried to put the complaint into RECAP, but it hasn't shown up yet, so here's another link. The sugar producers argue violations of the Lanham Act and California false advertising law (since the backlash against high fructose corn syrup … Continue reading

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