Tag Archives: perception

The Use of Consumer Perception Surveys in NAD Cases and How to Get Them Right

The use of consumer perception surveys before the National Advertising Division (“NAD”) is an important tool for advertisers who are challenging and defending advertisements.  NAD often expresses a wish to see surveys in their opinions, and surveys are one way … Continue reading

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Paper – Fake News As We Feel It: Perception and Conceptualization of the Term ‘Fake News’ in the Media

10th International Conference on Social Informatics (SocInfo 2018) – Fake News As We Feel It: Perception and Conceptualization of the Term ‘Fake News’ in the Media, July 18, 2018. arXiv:1807.06926v1 [cs.CL] for this version) “In this article, we quantitatively analyze … Continue reading

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Rejection Perception

Ji-Yong David Chung is a partner at Snyder Clark Lesch & Chung LLP. Read more detail on Recent Intellectual Property Law posts –

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Encouraging results on consumers’ perception of banks

In April 2016, the Australian Bankers’ Association (ABA) initiated the Banking Reform Program – Better Banking (Program).[1]   The Program was developed to protect consumer interests, increase transparency and accountability, and to build consumer trust and confidence in banks through a … Continue reading

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Attorney Sidebar: Public Perception of Lawyers

The public perception of lawyers has greatly diminished in quality. It would be interesting if someone could do a study to see what the difference in lawyers then and now is. I think for the most part, they’re probably better. … Continue reading

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