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Tag Archives: Keyword
How Keyword Stuffing Can Create SEO Nightmares
In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a … Continue reading
Alzheimer's Association and Alzheimer's Foundation in keyword battle
Among other things, this case has some interesting things to say about IIC and proper controls in survey cases.Alzheimer’s Disease & Related Disorders Association, Inc. v. Alzheimer’s Foundation of America, Inc. 2018 WL 1918618, No. 10-CV-3314 (S.D.N.Y. Apr. 20, 2018)The … Continue reading
Posted in Advertising Law
Tagged Alzheimer's, Association, Battle, Foundation, Keyword
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Competitive Keyword Advertising Doesn’t Show Bad Intent–ONEpul v. BagSpot
This case involves dispensers of plastic bags for picking up dogshit. The plaintiff has a registered trademark in the brand “ONEpul.” The defendant describes its bags as “one-pull” (and yet, the term “descriptive fair use” doesn’t appear in the opinion … Continue reading
Posted in Technology & Cyberlaw
Tagged advertising, BagSpot, competitive, doesnt, Intent–ONEpul, Keyword, Show
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Brief Roundup of Three Keyword Advertising Lawsuit Developments
1) Xymogen, Inc. v. Digitalev, LLC, 2018 WL 659723 (M.D. Fla. Feb. 1, 2018). This appears to be a typical competitive keyword advertising case, with the twist that the plaintiff also alleges counterfeiting. The defendant moved to dismiss. First, the court finds jurisdiction … Continue reading
Posted in Technology & Cyberlaw
Tagged advertising, Brief, Developments, Keyword, lawsuit, RoundUp, Three
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