Tag Archives: Keyword

How Keyword Stuffing Can Create SEO Nightmares

In our last blog post, we covered a new development in the world of search engine optimization (SEO): Google developers had revealed that keyword stuffing penalties were on the wane. Websites that had lots of keywords crammed awkwardly onto a … Continue reading

Posted in Legal Marketing | Tagged , , , | Leave a comment

The Ninth Circuit STILL Thinks Keyword Metatags Matter in 2018–Adidas v. Skechers

Yesterday, the Ninth Circuit ruled about trademarked stripes on tennis shoes. To me, legally weaponizing dots in three lines on a shoe predictably leads to wasteful and possibly anti-consumer litigation. However, instead of critiquing the opinion generally, I’ll isolate just … Continue reading

Posted in Legal Marketing | Tagged , , , , , , , , | Leave a comment

Alzheimer's Association and Alzheimer's Foundation in keyword battle

Among other things, this case has some interesting things to say about IIC and proper controls in survey cases.Alzheimer’s Disease & Related Disorders Association, Inc. v. Alzheimer’s Foundation of America, Inc. 2018 WL 1918618, No. 10-CV-3314 (S.D.N.Y. Apr. 20, 2018)The … Continue reading

Posted in Advertising Law | Tagged , , , , | Leave a comment

Competitive Keyword Advertising Doesn’t Show Bad Intent–ONEpul v. BagSpot

This case involves dispensers of plastic bags for picking up dogshit. The plaintiff has a registered trademark in the brand “ONEpul.” The defendant describes its bags as “one-pull” (and yet, the term “descriptive fair use” doesn’t appear in the opinion … Continue reading

Posted in Technology & Cyberlaw | Tagged , , , , , , | Leave a comment

Brief Roundup of Three Keyword Advertising Lawsuit Developments

1) Xymogen, Inc. v. Digitalev, LLC, 2018 WL 659723 (M.D. Fla. Feb. 1, 2018). This appears to be a typical competitive keyword advertising case, with the twist that the plaintiff also alleges counterfeiting. The defendant moved to dismiss. First, the court finds jurisdiction … Continue reading

Posted in Technology & Cyberlaw | Tagged , , , , , , | Leave a comment