Tag Archives: Floodgates

Coke Opening ZERO Genericness Floodgates?

We’ve been writing about the COKE ZERO trademark for nearly a decade now, noting in 2014: “[I]t will be worth watching to see whether the [TTAB] finds that ‘ZERO’ primarily means Coke or just a soft drink having ‘no calories, you know, a … Continue reading

Posted in Advertising Law | Tagged , , , , | Leave a comment