Tag Archives: Budweiser

"If Weed Is Medicine, So Is Budweiser: Legalize marijuana, but don’t pretend it’s therapeutic."

The title of this post is the headline of this provocative Wall Street Journal commentary authored by Peter Bach, "a pulmonary physician at Memorial Sloan Kettering Cancer Center in New York [who] directs the Center for Health Policy and Outcomes." … Continue reading

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Budweiser Sues Union For 'Budweiser Is Tasteless' Campaigh

Heidelberg is a multi-brand beverage distributor. It's in contract negotiations with the Teamsters, who began a publicity campaign in connection with the discussions, in which campaign the union refers to Heidelberg as 'Budweiser's Distributor.' The union put up highway billboards … Continue reading

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Budweiser: Not The King of Generation Y

-David Mitchel, Norton Mitchel Marketing Budweiser, the self-proclaimed King of Beers, announced a marketing initiative this week to broaden its appeal to drinkers ages 21-30. Although Budweiser is an immensely popular global brand, it has had difficulty in the United … Continue reading

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