Tag Archives: Adapt

Digital Mobile Marketing Extends Reach: How Law Firms Can Adapt

When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used … Continue reading

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Should Law Firms Adapt Their Marketing to Voice Search?

People are increasingly using voice commands to interact with their mobile devices and virtual assistants. That includes prospective clients searching for an attorney, so should law firms adapt their marketing strategies to voice search? Voice search has grown exponentially since … Continue reading

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Penguin v. American Buddha: Will the Long-Arm Statute Adapt to the Digital World?

Plaintiffs have long chosen to litigate copyright and trademark cases in the federal courts in New York because that is where much of the content and distribution industries are based. But those plaintiffs who seek to litigate in New York … Continue reading

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