Start Replying with “STOP”

We blogged in February about Epps v. Earth Fare, in which the Central District Court of California dismissed a lawsuit under the Telephone Consumer Protection Act (TCPA) because the plaintiff revoked her consent to receive text messages in an unreasonable manner. In that case, the plaintiff attempted to unsubscribe from further messages—in which case additional calls or texts would implicate the TCPA—but she did so with a verbose text message instead of simply replying “STOP,” as each of the defendant’s texts clearly instructed. The court found these allegations failed to state a claim under the TCPA because of the unreasonable nature of the plaintiff’s opt-out. As further discussed in our February blog, the TCPA is a popular tool of serial plaintiffs, who have both a private right of action under the TCPA and the ability to bring about the alleged harm with relatively little effort by soliciting unconsented-to calls or texts. However, the…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , . Bookmark the permalink.

Leave a Reply