Rewarding and incentivizing clients

Who says you have to charge all of your clients the same fee and/or the same terms? You might offer Former clients an incentive to return (e.g., lower fee, additional service as a bonus, extended payment plan, a free review, a free update, etc.) First-time clients a special offer to try your firm Existing clients an incentive to hire you for other services or to hire you more often Longtime clients a lower rate or to “lock in” the existing rate for two years (by doing something) A lower rate to new clients who provide a bigger retainer Different packages, at different price points, to give clients incentives to “buy” more now instead of waiting Are you getting any ideas? Try it with a small segment of your client list. For example, you could send a letter to clients who haven’t hired you for ten years or more and make them a special offer. If you like the results, you could roll out the offer to other “old” clients. Wait. Can you reward…

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