Ready Tech Settles Privacy Shield Case with FTC

Late last year, the Federal Trade Commission (“FTC”) settled another enforcement action over false claims under the EU-U.S. Privacy Shield framework (the “Privacy Shield”). The FTC alleges that Ready Tech Corporation, a provider of online and instructor led training (“Ready-Tech”), falsely claimed in its privacy policy on its website that it was in the process of certifying its compliance under the Privacy Shield. Although Ready-Tech initiated an application in October 2016, it did not complete the steps necessary to participate in the Privacy Shield framework. As part of the settlement, Ready-Tech is prohibited from misrepresenting its participation in any privacy or security program sponsored by the government or any self-regulatory or standard-setting organization, including but not limited to, the Privacy Shield. TAKEAWAY: Advertisers who wish to tout compliance with the Privacy Shield must ensure that in addition to applying for…

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