Pitfalls to Avoid With Third Party Reseller Agreements

Many businesses rely on relationships with outside agencies or individuals to ensure ongoing productivity and profitability. Creating and implementing third party reseller agreements ensure distribution of your products or services are done in manner that upholds your company’s brand image and reputation. However, while researching and drafting these agreements, it is important to consider variables that might create confusion or poor results. Consider These Relevant Issues Start small and grow gradually: When opening a new agreement allow a distributor to prove themselves on a small scale. Once doing so you can reward that distributor with a larger piece of territory. Do not assign too much, too soon. Reasons for Termination: If an agreement allows only for Termination for Cause, it can delay action while partners argue the definition of “cause.” Termination for Convenience and for Cause enables a company to take steps to nullify a relationship while…

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