Perspective – Data shouldn’t drive all of your decisions

Data shouldn’t drive all of your decisions, Taddy Hall, Senior Partner, Lippincott. December 12, 2017. Quartz at Work: “…The power of big data to enable breakthroughs in many aspects of managerial and scientific endeavor is so staggering that it has generated a religious-like faith in its powers—if we can just get enough data, the truth will be revealed. But this faith is flawed. Revealing innovation insights requires small, not big, data. All data is man-made—it’s a sanitized representation of the messiness of our lives. Successful innovators don’t walk away from the messiness. They immerse themselves in it to find rich meaning…”

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