Only you can prevent legal problems

Remember Smokey the Bear PSAs promoting campfire safety? Among other things, he told us to make sure the fire was out (instead of letting it go out on its own), because, he said, “Only you can prevent forest fires”. Preventing forest fires isn’t a difficult sell. Simple tips and reminders to be careful, presented by a cute cartoon animal, and (as far as I know), the campaign worked. Preventing legal problems, on the other hand, is a much harder sell. “Do this to prevent that,” you say. Yeah, but it’s expensive, say your clients. And I have time. And I don’t want to think about this right now. It is much easier to sell a cure. “You’re in trouble? I can save you,” you say. Where do I sign? When someone has a legal problem, they are in pain. They want to alleviate that pain. Getting their attention and convincing them to hire you is a much easier task than trying to sell them a way to prevent the problem in the first…

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