One size does not fit all

Your marketing has a personality. A style. In part, it is comprised of what you say to prospective clients and how you say it, but also things you don’t say because you presume prospective clients already know it. That’s a dangerous presumption because not all clients are alike. Some clients have a lot of experience dealing with legal issues and hiring lawyers. Others don’t. Some clients have deep pockets and understand how lawyers’ bill. Others have to dig deep to pay you and have trouble understanding why you charge $400 per hour when they earn only $25. You have to understand these differences, and others, and groom your marketing and client relations playbook for each type of client. You need different content, different language, and different levels of hand holding. You shouldn’t expect your clients to completely adapt to you and your ways; they are the client, you serve them, and you must be prepared to adapt to theirs. “Know thy…

Read more detail on Recent Legal Marketing posts –

This entry was posted in Legal Marketing and tagged . Bookmark the permalink.

Leave a Reply