New data tools from the Google News Initiative, built for publishers

Google Blog: “…A year ago, we launched News Consumer Insights: a report built on top of Google Analytics that helps news organizations of all sizes understand and segment their audiences with a subscriptions strategy in mind. Thousands of news organizations around the world, including BuzzFeed News, Business Insider, Conde Nast and Village Media, have used this tool to measure, understand and grow their businesses. Today, we’re launching a new, free insights tool called Realtime Content Insights (RCI), built to help newsrooms make quick, data-driven decisions on content creation and distribution. Journalists will be able to identify which articles are the most popular across their audience and what broader topics are trending in their regions. RCI also helps newsrooms visualize their data with a full screen display mode. It’s now available for publishers using all versions of Google Analytics…”

Read more detail on Recent Legal Marketing posts –

This entry was posted in Legal Marketing and tagged , , , , , . Bookmark the permalink.

Leave a Reply