More CI? That’s Axiomatic

Should law firms invest in more competitive intelligence? Asks Ron Friedmann. Um. Yes. Always yes. And not just law firms but every business should invest more in CI.  Investing in knowing what you know, knowing what you don’t know and knowing what the market knows – about you and otherwise – is an investment every business should make.  In the above mentioned article, CI is described as “The deeper the insight, the better. Competitive intelligence serves that purpose. It helps win business and improve service delivery.”  The article goes on to talk about the ways CI can help law firm business development and marketing efforts, this post was expertly timed to come out in advance of the Legal Marketing Associations annual conference being held in Atlanta this coming week.  The revisiting a February 2019 survey and calling for more CI is a great start,  CI can help with business development. But positioning CI only as BD and…

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