Marketing to Millennials

When people ask how to get younger clients, aka how to market to millennials, there is one essential thing to do. Show up where they are: online, social media and in search results. According to an Avvo study, millennials are almost twice as likely to search for a lawyer online as non-millennials. Additionally, before contacting a lawyer they will try to find their legal answer for themselves. What does this mean for you? Be there to provide the answers through your website, social media and affiliate websites. It’s simple, but there’s more to it than putting up a website and your law firm’s Facebook page. So how do you successfully market your law firm to millennials? Authentic content marketing. Content marketing continues to be the best method. Not only does this help with search results (if you do it correctly), but you are able to make connections with potential clients in addition to showing your value and expertise. Providing information is the way to…

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