Johnson & Johnson’s Talc Powder Product Marketing Still Aimed at Minority Groups Despite Cancer Claims Decades of questioning the use and dangers of cosmetic talc powder in health and personal hygiene products finally came to light in 2006, when the World Health Organization began classifying cosmetic talc as “possibly carcinogenic.” At the head of the issue was well-known consumer product company, Johnson & Johnson along with its signature Baby Powder products. Despite tests revealing that the talc J&J uses is possibly harmful to humans and its related health risks, the company continues to focus on selling the product focusing on its longtime consumers. These groups include African-Americans, fitness enthusiasts and overweight women who use the products as a genital antiperspirant and deodorant. The inexpensive products are being explicitly marketed to improve the livelihood of a group of innocent consumers misinformed from a company undeterred…
Read more detail on Recent Medical Malpractice posts –
