LMA Gives Out Awards for Brochures, Ads and Marketing Initiatives

law firm marketing, your honor awardsLast week the LMA gave out its annual Your Honor awards.  Taking a cue from the LawMarketing Portal, the LMA put up the list of the winners online (Click here for an excel file for the full results) and actually printed a 48-page glossy brochure describing what the winners did to get the award.  (Click here to download the 2008 Winners Book (its a 7.18 MB PDF file).

Several of the winners have already been featured on the LawMarketing Portal and Blog:

  • Bingham took first place for firm identity and their famous "Grizzly Bear Holding a Baby" ad — see Bingham Sweeps New England LMA Chapter Your Honor Awards 
  • Hamilton, Brook, Smith & Reynolds got an award for their clever holiday card. See Hamilton Brook Smith Reynolds Knows the Elements of a Fun Holiday Message and their clever branded gifts: Law Firm Dispenses Medicine to Understand Boston Accent
  • Foley Hoags offbeat advertising campaign: NY Times Features Foley Hoag Advertising Campaign
  • Choate Halls web videos that mimicked the "Mac vs. PC" TV campaigns: YouTube and The Law Meet on Choate Recruiting Website
  • Morrison & Foersters creative recruiting website: MoFo Mojo Workin’ on Student Recruits 

Of course, I couldnt anticipate all the winners, and Ill be contacting several of them to find out key info, such as what the programs cost and what results they brought — topics that were not thoroughly covered in the winner handbook.  Ill keep you posted on what I find out.

To review the list of first-place winners, just click the link Continue Reading…

Following are the first place winners in the 12 categories of the Your Honor Awards:


Entry Name






Kristin Savarese

Editorial Coordinator

Bingham McCutchen LLP


Practice Group Brochures and Thought Leadership e Books

Jeffrey R. Scalzi

Director of Marketing

Foley Hoag LLP

Annual Report

2006 Annual Report

Lisa Meyer

Marketing & Client Relations Dir.

Preti Flaherty


2007 Holiday Card

Jennifer Phillips

Director of Client Relations

Bass, Berry & Sims PLC


Sedgwick Womens Forum Display Boards & Ads

Kathleen Flynn

Chief Marketing Officer

Sedgwick Detert Moran & Arnold LLP

Single Ad

Diversity Ad

Patty S. Castillian

Communications Coordinator

Holme Roberts & Owen LLP



Kristin Savarese

Editorial Coordinator

Bingham McCutchen LLP

Multi-Media Campaign

"A Law Firm That Really Moves"

Kelsey Hamblen

Marketing Director

Goldberg & Simpson PSC

Exhibits/Trade Show/Novelty

Lab Tested, Clients Approved- Making a Mega Presence at a Mega Conference

Audra Callanan

Director of Marketing

Hamilton, Brook, Smith & Reynolds, P.C.

Promotional Events

In-House Jeopardy

Theresa Bomba

Marketing & Communications Manager

Goulston & Storrs

Firm, Practice or Industry Site

Firm Web site

Betsy Huntley

Chief Marketing Officer

Choate Hall & Stewart LLP

Electronic Media

Mofo Mojo

Anna T. Pinedo


Morrison & Foerster LLP

Media Relations

Meet the "New" Pillsbury

Sandi Sonenfeld

Director of Public Relations

Pillsbury Wintrop, Shaw Pittman

Community Relations

Partnering for Pro Bono

Anne Wallace


Adams and Reese

Internal Communications

"Connect The Dots" Interaction Rollout

Terri Chytrowski

Director of Communications

Pillsbury Winthrop Shaw Pittman LLP


Goulston & Storrs University Vignettes

Theresa Bomba

Marketing & Communications Manager

Goulston & Storrs University

Research and Intelligence

Benesch Competitive Inteeligence/Market Intelligence Team

Liz Highley

Comms. & Marketing Coordinator

Benesch, Friedlander, Coplan & Aronoff LLP


Recruiting Program

Betsy Huntley

Chief Marketing Officer

Choate Hall & Stewart LLP

Best Chapter


Andrea Stimmel



Business Development

CONNECT NOW Business Development Program

Jeffrey R. Scalzi

Director of Marketing

Foley Hoag LLP

Read more detail on Legal News Directory – Legal Marketing

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