Category Archives: Legal Marketing

Click-Through-Rate, Rankings, and Adaptive Search

A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in the results page alters its future ranking. Background: CTRs and SERPs and Rankings Recall that … Continue reading

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FBI’s War Crimes Unit on the Chopping Block

Just Security: “A special unit within the Federal Bureau of Investigation that handles war crimes may be shut down imminently, according to officials familiar with the administration’s decision-making process. The FBI’s International Human Rights Unit takes the lead on investigating … Continue reading

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Six Ways to Address Crises So You and Your Clients Win

From the new February issue of Originate, at http://www.pbdi.org/Originate/default.asp?Action=GetDetails&ArticleID=271 in an article by Barry M. Schneider:  During the last few months of 2008, crises were threatening very quickly. Banks were failing as their write-down of mortgage backed assets triggered liquidity problems. … Continue reading

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GINA, Big Data, and the Future of Employee Privacy

GINA, Big Data, and the Future of Employee Privacy Bradley A. Areheart & Jessica L. Roberts. Yale Law Journal, Vol. 128 2018-2019, Number 3, January 2019 544-871. “Threats to privacy abound in modern society, but individuals currently enjoy little meaningful … Continue reading

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A.I. For the Legal Industry to Become More Prevalent?

A recent executive order signed by President Donald Trump, the American A.I. Initiative, directs federal agencies to prioritize A.I. investments, assist in building a workforce in the A.I. world and set governance standards. It is hopefully to be the catalyst … Continue reading

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