Keeping real estate on trend with RealTech

The impact of technology can be felt across virtually all sectors of the economy and real estate is no exception. In fact, technology affects all aspects of real estate from its procurement and development to its management and use. Real estate-specific technology is often aptly referred to as “RealTech”. Explaining RealTech The KPMG White Paper, “The Future of RealTech – Real Estate Technology: Threat or Opportunity?” defines RealTech as “technologies that impact the built environment and the real estate sector, either through business model innovation or product innovation, affecting the way we live, work and play”. The UK company, Popertee, is instructive. This company uses artificial intelligence to strategically match retailers with optimal locations for pop-up shops based on their respective customer bases. Some other prominent examples of RealTech include virtual reality and simulation technologies to assist in selling real…

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