It’s AmLaw Survey Time: Remember to Look Beyond the Numbers

Photo by Kolleen Gladden on Unsplash[Ed. Note: Today's post comes from guest blogger, Steve Nelson from The McCormick Group. – TB] Financial results for law firms have been trickling in and, in a couple of weeks, The American Lawyer will publish its rankings of the 100 largest law firms in the U.S. As usual, firm management, partners and other legal professionals have a tendency to focus on one statistic—profits per partner—as the primary indicator of success or failure of a law firm.  But as has been noted throughout the years, that number is the most susceptible to manipulation, mostly due to who is determined to be an equity partner.  Less discussed are revenue per lawyer and profit margin, both of which are all available from the AmLaw data.  Most observers will assert that those metrics are more reliable indicators of a particular firm’s health than profits per partner. There’s also a tendency for legal…

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