Is Supermarket Zone Pricing Ripping You Off?

As a reader of Consumer World and Mouse Print*, you are probably a savvier shopper than most. But did you know that some supermarket chains “zone price?” That means the shelf prices and advertised sale prices at its stores can vary from neighborhood to neighborhood, city to city, or region to region. While many factors go into pricing decisions by supermarkets, the presence or absence of competition nearby is often the key to whether a particular store location has lower prices or not. The more competitive the area, the lower the prices, typically. One exception, at least in my area just north of Boston, is Aldi. Aldi is a limited assortment supermarket, a fraction of the size of a conventional grocery store. They carry mostly store brands and are priced roughly at about 25% less than conventional supermarket store brands. If you’ve never shopped at Aldi or Lidl (a similar type store), give them a try. But the Aldi near MrConsumer has significantly higher…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , , . Bookmark the permalink.

Leave a Reply