Interactive Advertising Bureau Europe Opens Registration for Transparency and Consent Framework

IAB Europe opened the registration process for vendors and consent management providers (“CMPs”) to apply for approved status under IAB Europe’s Transparency and Consent Framework (“Framework”). The Framework intends to provide publishers that have decided that the interest-based advertising products available on their platforms require user consent to deploy a standardized framework to (1) disclose to visitors the companies the publisher wishes to allow to access visitors’ browsers and devices and (2) to disclose these choices to other parties in the online advertising ecosystem.  In essence, it aims to serve as a “common language” for communicating consumer consent for delivery of relevant online ads and content, where required under the GDPR or applicable law.  A document setting out answers to commonly asked questions about the Framework is available here. Vendors (including SSPs, DSPs, ad exchanges, etc.) can now…

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