How Lawyers Can Connect with Today’s Legal Consumer

Legal consumers today are a lot more savvy than just a few years ago, and law firms need to update their marketing strategies in order to reach and persuade them. In 2016, an Avvo survey provided a few interesting revelations about the modern legal consumer. The survey of 1,000 adults found that: 95% said online reviews were important when researching an attorney 76% said they prefer fixed fee billing 47% only want to hire a lawyer to review an online form they prepared 42% perform their own legal research online 45% who get a referral to a specific lawyer will still research that lawyer online Here are some tips for connecting with legal consumers today: Have a strong social media presence. When it comes to social media marketing, you should focus on two things: Frequent the social media sites where your potential clients are most likely to be. Match the demographics of your ideal client with each platform’s demographics to narrow it down. Implement marketing…

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