Harshing My “Vibes”: Kim Kardashian Fragrance Line Faces Trademark Infringement Suit

Kim Kardashian West’s fragrance company, KKW Fragrance LLC, is the target of a reverse confusion trademark infringement suit launched by Chicago-based mobile marketing company, Vibes Media, LLC. According to Vibes’ complaint, KKW Fragrance intentionally copied Vibes’ name and speech bubble logo in a new perfume also called “Vibes” that Kardashian launched as part of her new fragrance line, “Kimoji.” The bottle is shaped like a speech bubble, and has the word “VIBES” on its side in “a close facsimile” of Vibes’ registered trademark, which is also a speech bubble and the word “VIBES.” Vibes’ registered trademark is incontestable as of July 2018, according to the suit. Vibes seeks to recover for trademark infringement, unfair competition and false designation of origin, and Illinois common law unfair competition. It requests a permanent injunction barring the sale of the perfume and the…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply