General Court refuses DeepMind's trade mark for STREAMS

January was already a great month for avid watchers of (i) the IP filing activities of Google’s DeepMind; and (ii) CJEU judgments dealing with descriptive trade marks for software. Now, presumably as part of a 2-for-1 deal, the General Court has refused DeepMind’s application to register an EUTM for STREAMS (Case T-97/18 DeepMind Technologies Ltd v EUIPO).In February 2016, Google Inc. filed an application (later assigned to DeepMind) to register STREAMS, for the following goods and services:Class 9: “Computer software for accessing and viewing patient medical information”; Class 42: “Application service provider (ASP) featuring computer software for accessing and viewing patient medical information”. Streams is a mobile app developed by DeepMind in collaboration with NHS clinicians. The aim is to use patient data to allocate hospital resources more effectively, in order to reduce the rate of preventable deaths from conditions such…

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