Eyelash wars: court tosses counterfeiting claim, allows (c) claim to continue

Boost Beauty, LLC v. Woo Signatures, LLC, 2019 WL 560277, No. 2:18-cv-02960-CAS(Ex) (C.D. Cal. Feb. 11, 2019)Mark Lemley says that many businesses think the term “unfair competition” is redundant; many trademark plaintiffs likewise think that “infringement” means “counterfeiting.” Here, though the court allows other claims to continue, it shoots down that idea where the alleged counterfeiting is AdWords purchases.Boost sued Woo for copyright infringement, trademark infringement, and related claims. “In brief, plaintiff alleges that defendants engaged in a scheme to gain access to plaintiff’s confidential information and thereby replicate the beauty product that plaintiff produces, markets, and sells. Specifically, plaintiff alleges that defendants copied its signature eyelash enhancement product by using plaintiff’s manufacturer, by unlawfully copying plaintiff’s copyrighted online advertisement, and by unlawfully…

Read more detail on Recent Advertising Law posts –

This entry was posted in Advertising Law and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply