Evergreen Legal Blog Posts are Dying

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, though, we punted on a topic that we’ve been watching develop for more than a year, now. During that timeframe, we’ve been steering our attorney clients into what we gauged to be smoother sailing to help them net a better return on their online marketing investment. Now that the seas have settled a bit, we deemed it worthwhile to dedicate an entire blog post to what we would call a huge change in the legal blogging world. That huge change can be summed up in a single sentence. Evergreen legal blog posts are dying. Refresher: Evergreen Blog Posts An evergreen blog post is an article in your blog that has a long “shelf life,” or that will not become irrelevant in…

Read more detail on Recent Legal Marketing posts –

This entry was posted in Legal Marketing and tagged , , , , . Bookmark the permalink.

Leave a Reply