Don’t Brag About What You Saved Unless It’s True

It’s a mark of our consumer economy that we use the word save in connection with our spending. I saved $15 on this blouse. That’s well and good for today.  You bought something you wanted, or maybe even needed. But unless you put the savings aside for later, you did nothing more than spend somewhat less today, without thought for tomorrow. Your savings on today’s purchases won’t be available to buy necessities in your old age.  The money you “saved” is gone, spent today on something else. Our language doesn’t help We are aided and abetted in our savings mind-game by English usage. Saving is a virtue we applaud. But “save” has two, almost opposite, meanings. According to Merriam Webster, save means both a: to put aside as a store or reserve : accumulate saving money for emergencies b : to spend less by  save 25 percent Don’t confuse the two. The more meaningful savings are…

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