Does Google meet its users’ expectations around consumer privacy? This news industry research says no

Neiman Lab – A significant majority of consumers do not expect Google to track their activities across their lives, their locations, on other sites, and on other platforms. “…Our findings show that many of Google’s data practices deviate from consumer expectations. We find it even more significant that consumer’s expectations are at an all-time low even after 2018, a year in which awareness around consumer privacy reached peak heights. The results of the study are consistent with our Facebook study: People don’t want surveillance advertising. A majority of consumers indicated they don’t expect to be tracked across Google’s services, let alone be tracked across the web in order to make ads more targeted…”

Read more detail on Recent Legal Marketing posts –

This entry was posted in Legal Marketing and tagged , , , , , , , , , , . Bookmark the permalink.

Leave a Reply