Digging for gold on your hard drive

You have a list. People who know who you are and are willing to listen to what you say. If you call them, they’ll talk to you. If you write, they’ll read your letter or email. If you meet them in person and they recognize your face or name, they’ll say hello. Your list may take many forms. It may be in a database, contact management app, or email autoresponder. It may be on paper, buried in the bowels of your closed files. It may be online, stored on the servers of various social media platforms. But your list exists and it has value. How much value? I don’t know. All I can tell you is that your list is much more valuable than a list of people who don’t know who you are. Yes, I’m harping (again) on the need to stay in touch. I don’t feel right unless I do that at least once or twice a month. But today, I’m simply going to encourage you to dig out your list and organize it. The first thing to do is segment your list into different…

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