Consumers largely unaware of fake reviews problem on Amazon

Search Engine Land: “Multiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it, according to new consumer survey data from CPC Strategy (part of Elite SEM)…Fake reviews problem not subsiding. Multiple third party analyses (Washington Post, ReviewMeta, Fakespot) have concluded that some product categories on Amazon are heavily polluted by tainted reviews (fake or paid-for). Most recently Fakespot said that in product categories such as electronics and beauty, a majority of the reviews are illegitimate in one way or another…”

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