Conference on IP Enforcement at Trade Shows, UNLV, October 4, 2018 (Guest Blog Post)

by guest blogger Marketa Trimble The practice of IP law fascinates IP law enthusiasts, and it can be stimulating for others as well. The practice has even been considered exciting enough for IP lawyers to be portrayed in a sophisticated beer ad and a feature film. Recently, real IP lawyers appeared in an entertaining yet educational trademark-related video (although apparently IP lawyers were used only as background extras). Among the many roles played by IP lawyers, one stands out as particularly action-packed: protecting and enforcing IP rights at trade shows. A 2016 Bloomberg video report illustrates the IP action that might take place at a trade show; the video shows U.S. federal marshals enforcing a temporary restraining order (“TRO”) issued against a Chinese exhibitor at CES in Las Vegas. IP rights owners such as the California startup in the report request TROs for trade shows because the shows provide infringing products wide exposure to large…

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