At one time, DNA testing kits seemed like little more than a science fiction concept. Today, however, these tests are not just available — they're easily accessible. Fueled, in part, by BOGO deals and other discounts, these tests are blowing up. As of late 2017, over 12 million people admitted to using these direct-to-consumer tests. Ancestry.com announced that over 1.5 million customers sought tests during the 2017 Black Friday weekend alone.
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