Claims in contracts aren't "advertising or promotion"

Segerdahl Corp. v. American Litho, Inc., No. 17-cv-3015, 2019 WL 157924 (N.D. Ill. Jan. 10, 2019)This opinion deals with Lanham Act/coordinate state law counterclaims by American Litho against Segerdahl. The parties compete within the direct mail service market, a subset of the printing and marketing industry. American Litho challenged statements on Segerdahl’s website:Our ability to handle your sampling program from start to finish under one roof means greater security, better quality and shorter turn-time.We specialize in digital, web and sheetfed offset printing-all housed within our single campus network to provide a level of flexibility not found anywhere else.Our integrated campus and end-to-end capabilities allow us to easily maintain control of your most intricate projects.We are the only facility that can execute your entire sampling program on one campus-providing greater security, faster time to market, tighter quality and inventory control.American Litho also…

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