claim that bulb lasts "up to" 25 times longer isn't puffery

Young v. Cree, Inc., 2018 WL 3659305, No. 17-cv-06252-YGR (N.D. Cal. Aug. 2, 2018)Young alleged that Cree engaged in an “unfair and deceptive practice of … promising consumers” that Cree’s light-emitting-diode bulbs “will last for particularly long periods of time up to 35,000 hours” with a “100% Satisfaction Guarantee” and “yearly energy cost savings ranging from around $0.60 to $2 per blub per year,” bringing the usual California claims. He alleged that, “[w]ithin months, all three [LED bulbs he bought] burned out even though [plaintiff] used them according to the instructions.” He allegedly relied on the packaging’s 10-year warranty and 10-year “100% Satisfaction Guarantee,” estimated lifetime, and estimated yearly energy cost savings, and paid a premium as a result.Cree argued that none of its statements were false or misleading because (1) the statement regarding energy savings, as shown…

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