Can You Win Even When You Lose? Lorillard Shows How in a Trademark Case

A recent Tenth Circuit decision in a trademark case demonstrates that it is possible to win even when nothing goes right. In this case, Lorillard Tobacco Co. v. Engida , plaintiff sued a liquor dealer under the Lanham Act for selling counterfeit Newport cigarettes. Lorillard then sought injunctive relief and lost at every turn. The district court…

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